Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist.
As president and cofounder of Rose Park Advisors’ Disruptive Innovation Fund with Clayton Christensen, Whitney Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are:
a self-starter ready to make a disruptive pivot in your business
a high-potential individual charting your career trajectory
a manager looking to instill innovative thinking amongst your team
a leader facing industry changes that make for an uncertain future
We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.